I’ve Hit My Enough Number

A couple years ago, I read Paul Jarvis’s book Company of One. The book argues that the idea of growth for its own sake is often misguided. Instead, businesses should grow at a speed that fits with the work and personal goals of their owners.

I loved the whole book, but one idea has really stayed with me as a business owner: the need to define an enough number. Rather than constantly seeking more revenue, define what you’re working toward and stop when you get there.

2021 has been a very good year for R for the Rest of Us (thanks to you). I’ve hit my enough number. And since I’ve done this, I want to give back to those who do not have enough.

I’m donating all profits from R for the Rest of Us courses sold during December to help Afghan refugees.

I’ve recently been corresponding with an Afghan man named Abdul (I’m using only his first name for his safety). He is one of the many thousands of people in Afghanistan who worked for Western organizations yet were unable to leave the country in the chaotic days around the takeover of the Taliban. Left behind with his wife and daughter, he is now unable to leave his house for fear of jailed, tortured, or worse by Taliban officials.

While Abdul has started the process to have his family resettled outside of Aghanistan, it will likely take months. He has no way to earn income and his family is struggling, like many in Afghanistan, to afford food, fuel, medicine, and other essentials.

I will be sending half of all R for the Rest of Us profits to Abdul and his family. The other half of profits will go to the Pars Equality Center, which is working to help Afghans who are being resettled in the United States.

If you’d like to help me support Abdul and his family as well as the Pars Equality Center in their work to help families like his, please sign up for any R for the Rest of Us course this month:

To encourage as many signups as possible, I’m offering 20% off all courses during December (use code DECEMBER2021 at checkout).

Thank you for allowing me to share and thank you for your support.

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